#1 on our list of 100 Big Ideas.
Firm: François Champsaur.
Site: Deauville, France.
Idea: A revamped Arqana, the 37,750-square-foot Deauville facility where France’s finest thoroughbred yearlings are offered at auction, presents the horses as an exclusive and luxurious product on display under dramatic lighting and black-painted ceilings. The facility also houses offices, meeting rooms, VIP lounges, and a 200-seat restaurant and bar featuring Norman Cherner chairs and custom tables (pictured).